![#148 Inside Motorsport Business: How to Build an F1 Team – with Günther Steiner [Englisch OV] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCS3FMc2drPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--6822a9217122d30005fc66538b5f6c373f9c6883/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/148pc.png)
Behind The Athletes
Every elite athlete is the CEO of their own brand, and in the world of sports, there is no such thing as overnight success.
The BTA Podcast dives into the high-stakes intersection of peak performance and sports business. We deconstruct the wins and losses of the industry's top players—from the field to the front office—to turn real stories from sports into actionable lessons for your life and business.
Behind The Athletes
#148 Inside Motorsport Business: How to Build an F1 Team – with Günther Steiner [Englisch OV]
Günther Steiner (former Haas F1 Team Principal, now Co-Owner Tech3 MotoGP) joins Behind the Athletes to unpack the real business and leadership mechanics behind Formula 1 – far beyond the paddock drama. We discuss how championship pressure changes decision-making, what makes Max Verstappen a rare “every-20-years” talent, and why confidence without arrogance is a competitive advantage in elite performance environments.
From an operator’s lens, Günther explains why the best leaders don’t micromanage, how to hire drivers when you’re a midfield team, and what he looked for beyond lap times: motivation, mission-fit, and long-term commitment. He also breaks down the core economics of a team: revenue sources, major cost buckets, and why the budget cap became the single biggest driver of profitability and franchise valuations.
We also go behind the scenes of his own path: a Niki Lauda phone call that opened the F1 door, a 7-page business plan that convinced Gene Haas, and why he’s now moving into MotoGP as chairman after acquiring a team – at a moment when Liberty Media is expanding motorsport’s global growth story, starting with the Netflix documentary "Drive to Survive" – which Günther didn't watch (yet)!
Günther Steiner
Kontakt
www.bta-pod.com
Follow us