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Behind The Athletes
Every elite athlete is the CEO of their own brand, and in the world of sports, there is no such thing as overnight success.
The BTA Podcast dives into the high-stakes intersection of peak performance and sports business. We deconstruct the wins and losses of the industry's top players—from the field to the front office—to turn real stories from sports into actionable lessons for your life and business.
Behind The Athletes
#159 “You Have No Idea What Your Potential Is” — The Harvard Doctor Rewriting the Rules of Human Performance [EN]
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Nikola Jokić is the worst jumper P3 has ever tested — out of more than 1,400 NBA players. Luka Dončić was flagged as a future superstar at 15, years before the draft. James Harden shares a biomechanical fingerprint with Luka that explains their entire playing style. How does one lab know all this — and why is almost no one else measuring it?
Dr. Marcus Elliott is the founder of P3 (Peak Performance Project) in Santa Barbara — the lab where the NBA, NFL, MLS and elite athletes from around the world come to have their bodies decoded. A Harvard-trained physician, he built a biomechanics and machine learning system that can predict injuries before they happen and identify future stars years before scouts can. For most of the last 20 years, they told him it was a waste of a Harvard degree.
Dr. Elliott opens up about the two decades of pushback he faced — and why he never backed down. He introduces his Misogi practice: one brutal challenge a year, with only a 50% chance of completing it. He makes the case that most of us live in a "little tiny area" of our real potential — and the longer we stay there, the less we even know where our edges are.
What you'll take away:
- Why "athletic" doesn't mean what you think it means
- The "Swiss Army Knife" principle behind the world's best athletes
- Why founders and performers overweight the cost of failure — and what it's costing them
- Why movement quality at 40 predicts how well you'll live at 75
Dr. Marcus Elliott / P3 Peak Performance Project
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www.bta-pod.com
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